Privacy policy

Last updated: 5 September 2025

Welcome to the website of Book of My Life Ltd. This privacy policy explains how we collect, use, store, and protect your personal data when you use our website and services, including our use of artificial intelligence technologies.

What data do we collect?
How do we collect your data?
How will we use your data?
Legal basis for processing
Artificial Intelligence and automated processing
How do we store your data?
Data sharing and third parties
International data transfers
Marketing communications
Your data protection rights
Cookies and tracking technologies
Children’s privacy
Data retention
Security measures
Privacy policies of other websites
Changes to our privacy policy
How to contact us
How to contact the appropriate authorities

What data do we collect?

Book of My Life Ltd collects the following categories of personal data:

Personal identification information:

Name
Email address
Phone number
Postal address
Date of birth (where relevant to our services)

Technical data:

IP address
Browser type and version
Device information
Operating system
Time zone setting and location data
Browser plug-in types and versions

Usage data:

Information about how you use our website and services
Pages visited and time spent on pages
Search terms used
Links clicked

Communication data:

Records of correspondence when you contact us
Feedback and survey responses
Customer service interactions

Content data:

Any content you upload, submit or create using our services
Photos, text and other materials you provide for our services

How do we collect your data?

We collect data through various methods:

Direct collection:

When you complete forms on our website
When you contact us by email, phone or post
When you subscribe to our mailing list
When you participate in surveys or provide feedback
When you use our services or place orders
When you create an account with us

Automatic collection:

Through cookies and similar tracking technologies
Through your use of our website and services
Through analytics tools and software

Third-party sources:

Social media platforms (when you interact with our content)
Business partners and service providers
Public databases and directories (where legally permitted)

How will we use your data?

We use your personal data for the following purposes:

Service provision:

To provide and maintain our services
To process orders and payments
To communicate with you about our services
To provide customer support

Business operations:

To improve our website and services
To conduct internal research and analytics
To prevent fraud and ensure security
To comply with legal obligations

Marketing and communication:

To send you information about products and services (with your consent)
To send you special offers and promotions
To update you about company changes
To conduct market research

Legal basis for processing

Under UK GDPR, we process your personal data based on the following legal grounds:

Consent: Where you have given clear consent for specific processing activities
Contract: Where processing is necessary to fulfil a contract with you
Legal obligation: Where we must process data to comply with legal requirements
Legitimate interests: Where processing is necessary for our legitimate business interests, provided this doesn’t override your rights

Artificial Intelligence and automated processing

AI technologies we use: We may use artificial intelligence and machine learning technologies to:

Improve our services and user experience
Analyse usage patterns and website performance
Provide personalised content recommendations
Enhance customer service through chatbots
Detect and prevent fraudulent activities

Automated decision-making: We may use automated systems for:

Content moderation and filtering
Fraud detection and prevention
Service recommendations
Customer support routing

Your rights regarding automated processing: You have the right to:

Be informed about automated decision-making
Request human intervention in automated decisions
Challenge automated decisions that significantly affect you
Opt-out of certain automated processing where possible

How do we store your data?

Storage locations: Your data is securely stored:

On password-protected computers at our premises: Unit B21.2 Parkhall Business Centre, 40 Martell Road, London SE21 8EN
In secure cloud storage systems with appropriate encryption
With trusted third-party service providers who meet our security standards

Security measures:

End-to-end encryption for data transmission
Regular security audits and assessments
Access controls and user authentication
Regular backups and disaster recovery procedures
Staff training on data protection

Data sharing and third parties

We may share your data with:

Service providers:

Payment processors
Email service providers
Cloud storage providers
Analytics services
Customer support platforms

Legal requirements:

Law enforcement agencies (when legally required)
Regulatory authorities
Courts and legal advisors

Business purposes:

Professional advisors (accountants, lawyers, auditors)
Business partners (with your consent)
In case of business sale or merger
All third parties are bound by strict data protection agreements and must comply with UK GDPR requirements.

International data transfers

When we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place:

Adequacy decisions by the UK government
Standard contractual clauses approved by UK authorities
Binding corporate rules
Certification schemes

Marketing communications

Consent and preferences:

We will only send marketing communications with your explicit consent
You can update your communication preferences at any time
You can unsubscribe from marketing emails using the link provided
We maintain separate consent records for different types of communications

Third-party marketing: We do not share your data with third parties for their marketing purposes without your explicit consent.

Your data protection rights

Under UK GDPR, you have the following rights:

Right of access: Request copies of your personal data
Right to rectification: Request correction of inaccurate or incomplete data
Right to erasure: Request deletion of your personal data (subject to certain conditions)
Right to restrict processing: Request limitation of data processing (under certain circumstances)
Right to data portability: Request transfer of your data to another organisation
Right to object: Object to processing based on legitimate interests or for marketing purposes
Rights related to automated decision-making: Request human intervention in automated decisions
Right to withdraw consent: Withdraw consent for processing (where consent is the legal basis)

How to exercise your rights:

Email: info@bookofmylife.co.uk
Phone: 020 8133 6588
Post: Book of My Life Ltd, Unit B21.2 Parkhall Business Centre, 40 Martell Road, London SE21 8EN
We will respond to your request within one month (extendable to three months for complex requests).

Cookies and tracking technologies

What are cookies? Cookies are small text files stored on your device when you visit our website. We also use similar technologies like web beacons and pixels.

Types of cookies we use:

Essential cookies:

Necessary for website functionality
Enable core features like security and accessibility
Cannot be disabled

Performance cookies:

Help us analyse website usage
Improve website performance
Provide analytics data

Functional cookies:

Remember your preferences and settings
Enhance user experience
Enable personalised features

Marketing cookies:

Track your browsing across websites
Enable targeted advertising
Measure advertising effectiveness

Cookie management: You can control cookies through:

Your browser settings
Our cookie preference centre
Third-party opt-out tools

Google services: We use Google Analytics and other Google services. Please review Google’s Privacy Policy for more information.

Children’s privacy

Our services are not intended for children under 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected such data, we will delete it promptly.

Data retention

Retention periods:

Contact details: 10 years from last interaction
Website usage data: 26 months
Marketing data: Until consent is withdrawn
Legal and regulatory data: As required by law
Account data: Until account deletion

We regularly review our retention periods and delete data when no longer necessary.

Security measures

We implement appropriate technical and organisational measures to protect your data:

Encryption of data in transit and at rest
Regular security assessments and penetration testing
Staff training and background checks
Incident response procedures
Regular data backups and recovery testing

Privacy policies of other websites

Our website may contain links to other websites. This privacy policy applies only to our website. Please review the privacy policies of other websites you visit.

Changes to our privacy policy

We keep our privacy policy under regular review and will notify you of any significant changes:

Via email (for registered users)
Through website notifications
By updating the ‘last modified’ date

How to contact us

Email: info@infobookofmylife-co-uk
Phone: 020 8133 6588
Post: Book of My Life Ltd, Unit B21.2 Parkhall Business Centre, 40 Martell Road, London SE21 8EN

How to contact the appropriate authorities

If you have concerns about how we handle your data, you can contact:

Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

This privacy policy complies with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR)